Team Meliá Cuba welcomes #FITCuba2017
Meliá Hotels International Cuba welcomes FITCuba 2017, dedicated to Holguín as Cuba’s outstanding destination, ideal for circuits, and with Germany as the guest country. In collaboration with its tour operators, Meliá Cuba has increased the stays of tourists from this market by 5% in its hotels in the destination: Paradisus Río de Oro and Sol Río de Luna y Mares.
We take this opportunity to announce the company’s latest developments and the season’s key events. Our work on digitalisation continues to advance, with a strong emphasis on improving our range, as well as designing attractive options in a constantly changing environment.
We are opening an exclusive Family Concierge area at Paradisus Varadero and consolidating the activity of our sales room for the Meliá Cuba Holiday Club, the brand associated with the company’s loyalty programme: Meliá Rewards. The now traditional Meliá Cuba events continue to attract more friends to the Golf Cups, the Singles Party and the Beer Festival, as well as to new events such as Argentina Week, Mexico’s National Holidays and our renowned Outlets by Meliá Cuba for the local market.
For 2017, the company recommends hotels such as the Meliá Las Dunas on Cayo Santa María, the Meliá Jardines del Rey on Cayo Coco, the Meliá Marina Varadero-Apartments, our three Paradisus Resorts and destinations such as Varadero, Cayo Coco, Cayo Guillermo and Cayo Santa María, the perfect CUBAN STYLE combination for family holidays, romantic escapes or incentives; or for exploring the benefits of our Adore By Meliá Cuba and Meetings & Events programmes. Our presence in the country’s major tourist destinations, with varied accommodation options, makes us the ideal choice for circuits and combining the key cities, Havana and Santiago de Cuba, with the excellent holiday destinations in Varadero and on the keys. Our offers for the summer are renowned for options such as the Resort Credit in our Paradisus and Meliá Buenavista hotels, as well as the best for the whole family.
Many of our establishments have been upgrading their image over recent months and are now all equipped with a Wi-Fi connection. Non-smoking areas have also been created in several of our establishments, certified as Smoke-Free hotels. The digital world of Meliá Cuba continues to grow, as our websites melia.com and meliacuba.com are updated, with a strong presence on social media and apps for smart devices. Our number of awards has also increased, with numerous accolades and certifications that endorse and distinguish us, with standards to which we are committed.
We will soon be opening our fourth Paradisus By Meliá hotel on the island and the first to be located on Cayo Santa María. All this within a long-term expansion plan and presence throughout the country. Follow us on FITCuba with the hashtag #MeliaFITCuba.