It was announced during FITCuba 2017. We have launched a new version of our website meliacuba.com, more functional and up to date with the new trends of the digital world. In addition to the 100% responsive design , which makes it easier to navigate in different devices, the new website has a fresh design focused maximizing sales and improve users’ experience.
The content renewal includes not only graphic modifications but cross-selling strategies in order to facilitate information search. Content is available from the first access levels of the website and has been customized based on the geographic location of the client.
In the last few years Melia Hotels International has taken the path of digitalization through its global estrategy ” Be more Digital”. The Cuba division is aligned with this approach and focused in setting the client in the center of its activity.
Through constant innovation, Melia Cuba wants to continue improving digital distribution and online reputation. Online sales grew 60 % last 2016 in comparison with 2015 and currently we embrace a community of over 225 thousand Facebook followers along with Twitter, Instagram , Linkedin and Youtube profiles. Published contents reach daily over 100 thousand people around the world , including the content of the blog Melia Cuba.
This web update along with the apps and the Travel Professional platform , directed to specialized public (www.travelagentscuba.com and www.meliapro.com) aims to reinforce the digital position of the company.
