Varadero among the world’s top 25 beaches

Varadero among the world’s top 25 beaches

“The most beautiful beach in the world” have the Cubans historically argued referring to Varadero, the largest coastal destination in the island… and it seems they are not so far from reality according to TripAdvisor.

Many people find this 20-kilometre beach, located in the peninsula of Hicacos, irresistible. Its recent inclusion in Travelers’ Choice’s award winners listing of top 25 beaches in the world is proof. According to the online travel community it ranks on the 3rd place of the ranking following Grace Bay (Turks & Caicos), and Baia Do Sancho (Brazil). Travelers’ Choice awardees were determined based on the millions of reviews and opinions collected in a single year from TripAdvisor travelers worldwide.

With fine white sand and crystalline waters with a pleasant temperature, Varadero is an all-year-round travel spot. Its seabed of singular beauty is ideal for contemplative diving and other water sports. Centuries ago it was a dry dock to repair vessels. The development of rustic homes began already in the middle 19th century when many families went there to bath in the sea.

Nowadays, this land, embedded in the domains of Matanzas is a world class holiday destination attracting visitors from all over the planet. It was in Varadero, where Meliá Hotels International started its Cuba journey, with the fantastic Sol Palmeras as its first hotel child. 28 years after that beginning we manage 10 resorts there with an expansion plan in motion including the addition of the iconic International hotel to the portfolio of our brand Meliá Hotels & Resorts by 2019.

But our connection with this tourist center goes beyond the hospitality sector since we are equally committed with out-of-hotels activities like golf, events and environmental campaigns.

Beachfronts from hotels Sol Palmeras, Meliá las Antillas and Meliá Las Américas are certified as environmental beaches by the National Ministry of Technology and Environment.

For us, as for the rest of 11 million Cubans, Varadero is in fact, “the most beautiful beach in the world”.